Global Marketplace Cultures
Project description
Global Marketplace Cultures (Glocultures) is an international collaborative research group that focuses on contemporary marketplace cultures and the changing practices of consumption and production in the global mediascape. The project is linked with the Globalization and Competetives -research program of Helsinki School of Economics. (See Ethical Challenges in Global Business)
The group started in 2003 and it is led and coordinated by Johanna Moisander (HSE) and Anu Valtonen (University of Lapland). Over the years, it has been funded by the Academy of Finland, Foundation for Economic Education, HSE research foundation, Jenny and Antti Wihuri Foundation, Graphic Industry Research Foundation as well as the Aalto Media Factory.
The purpose of the Glocultures –group is to explore the changing practices of consumption and production in the global mediascape, to contribute to a better understanding of
- the new forms of consumer agency, identity, and community that new media technology, media convergence, and global web-based consumer communities bring about
- the changing roles of businesses and consumer-citizens in society and in the global marketplace, as well as to
- identify the strategic challenges that these transformations bring about for media industry and society.
At the moment, members of the group are invovled in two major research projects
- "Doing Cross Media" -project (Aalto University Media Factory -research project),
- "Convergence and the Consumer" -project, and
- "Re-thinking corporate responsibility and social marketing" -project.